Ty J. Simpson
President and Founder
As President and Founder, Ty is responsible for overseeing the operations and management of the Company he created from a very successful eBay business.  By approaching retail and licensing in a ‘non-traditional’ way, he has grown Ty’s Toy Box into a multi-million dollar business, in less than 3 years. 

He has drawn upon his marketing and technology experience with such companies as Fidelity Investments, Arthur Andersen LLP, and Riscorp to build a multi-channel, next generation, e-commerce model that gets product out to the consumers looking for it.  Ty’s groundbreaking vision of partnering with Licensors and Licensees to foster brand-centric marketplaces that offer the full breadth of licensed product available for the fans of each brand is allowing property owners to “take back control of their brands”, offering a welcomed alternative to the Big Box domination where a few retailers are dictating what consumers will buy and what products will be produced.

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Jim F. Simpson
Vice President, Logistics & Customer Care
As Vice President, Logistics, Technology and Customer Care, Jim is responsible for overseeing management of the company’s warehouse, customer service and technology platforms.

Jim brings more than 30 years of award-winning experience in business, technology and marketing, with a particular focus on customer relationship management (CRM) and enterprise resource planning/business process analysis (ERP).  Most recently, he held senior management positions in Oracle’s Southeast Consulting Services, winning “Consultant of the Year” honors in 2001.  His career also includes serving as Director of Marketing and Chief Information Officer for Octel, a major telecommunications company purchased by Lucent.  His extensive experience includes the successful implementation of major business technology solutions at such major Fortune 500 companies as GE, General Motors and Xerox.

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Scott L. McAdoo
Vice President, Merchandising & Promotions
As Vice President, Merchandising and Promotions, Scott is responsible for all online merchandising, consumer marketing, web site development and alternate sales channels marketing.

An initial member of the Ty’s Toy Box team, Scott brings 20 years of experience in business-to-consumer, business-to-business and retail marketing.  He is the winner of numerous ADDY awards for his work with such companies as Epicurean Life (an upscale restaurant/food services corporation that encompasses a gourmet market, two restaurants, fine wine store and premium catering services), Intertape Polymer Group, Barnett Bank, Arthur Andersen LLP, Riscorp and many others.  An entrepreneur himself, Scott has created and managed two successful businesses.

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Laura Guder
Director of Licensing

As Director of Licensing,  Laura will be liaison with TTB Marketplace licensors, acting as a single point of contact to more effectively manage the merchandising and marketing of their brands, while seeking to add new licenses to TTB’s impressive portfolio.  
 
Laura brings 20 years experience in the licensing industry which includes VP of Marketing and Licensing with Bakery Crafts where she developed and directed all marketing and licensing functions including acquiring and managing over 75 licensed properties.  Her direction and effort resulted in turning Bakery Crafts into a major licensee, within their category, as she forged strong relationships with Sesame Workshop, Harley-Davidson, Warner Brothers as well as many others.  Her role with TTB will include many of these same functions and also includes sales forecasting, competitive analysis and trade show/marketing support.

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Steve Wehmeyer
Director of New Product Concepts and Design

As Director of New Product Concepts and Design, Steve is responsible for new product introduction strategic planning, conceptual ideation and development, design and engineering production deliverables and interface with manufacturing vendors both domestic and abroad.

Steve brings nearly 25 years of business development experience within the corporate and consulting arenas including conceptual ideation, branding and brand positioning development, graphic development, product development and product and manufacturing engineering with industry leading toy product brands such as Fisher Price, Galoob, Hasbro, Little Tikes, Playskool and Warner Brothers and office product brands including Cambridge, Five Star, Krueger, MeadWestvaco and Nike. A varied list of over 15 mechanical patents within the toy, school and office product and furniture industries speaks to his ability to consistently bring new and creative thinking to the table. Steve has also put his uniquely comprehensive understanding of the new product development process to test through his own historical collectables company.

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James M. Kipling
General Counsel to Ty’s Toy Box
Jim Kipling is Counsel to Ty's Toy Box.  Jim's special focus is in negotiating and drafting agreements for the licensing of intellectual property, entertainment and sports properties, celebrity rights and advertising practices. He is admitted to practice before the United States Patent and Trademark Office, and licensed in the State of Ohio.

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Paul Murphy
Equity Investor/Member of the Board of Directors
An equity investor in Ty’s Toy Box, LLC, and a member of the Board of Directors, Paul’s marketing expertise helped build his family’s business – The Murphy-Phoenix Company – and its flagship product – Murphy’s Oil Soap – from a regional brand to a national household brand over the course of 16 years, culminating in the sale of the company to Colgate-Palmolive in 1991.  After serving as a consultant to Colgate for two years during the transition, Paul has been involved in various investment activities, is part-owner of several small businesses and serves on the Board of the Murphy Family Foundation, whose mission is relief for the hungry and homeless in Cleveland.  An undergraduate of Villanova University, Paul received his Masters of Business Administration from the Case Weatherhead School of Business in Cleveland.

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Brandon Steinert
Director, Client Relations & Purchasing
As Director of Client Relations & Purchasing, Brandon is responsible for lead generation and seeing our partners through the entire contract phase including store launch and maintenance scheduling. Brandon also oversees new property selection, product mix within product categories and directs the purchasing team on inventory level, forecasting and replenishment.

Brandon brings 15 years of sales management and client relations experience as a top sales professional in the real estate, investment and consumer goods markets. He has gained extensive management experience within these markets with such companies as, Circuit City, Morrison Homes, Makendal Homes, LaMaison Homes, Global Financial Advisory and Audio Visual Innovations (AVI).