The difficulty of getting licensed brands featured prominently at “brick & mortar” retail isn’t getting easier. It’s getting worse. That’s why both licensors and manufacturers increasingly are looking to the online world as a way to launch, build and nurture emerging brands, satisfy consumer demand for evergreen properties and provide an outlet for their full line of products.

But online is a vastly different selling and marketing environment than traditional retail. Navigating this sea of opportunity can be tricky. That’s where Brand Performance can help.

Brand Performance provides end-to-end e-commerce solutions and strategies specifically for the licensing industry. Currently, we manage the official online stores for a number of prominent licensors and brands such as VIZ Media, HIT Entertainment, The Doodlebops, Care Bears, Strawberry Shortcake, Holly Hobbie, and more.